The Sassenach is a Scottish spirits brand founded in 2020 by Sam Heughan, best known for his role as Jamie Fraser in the hit television series Outlander. Rooted in a deep emotional connection to his native Scotland, Heughan launched the brand through his company, the Great Glen Company, with a clear vision: to capture the spirit of home. The brand has since found its spiritual home at the Galloway Distillery, nestled in the heart of Galloway in southern Scotland. The Sassenach portfolio spans several categories, with its flagship expression being The Sassenach Blended Scotch Whisky, first released in 2021 as the Spirit of Home Edition. This approachable blend offers notes of butterscotch, citrus, and spices, bottled at 46% ABV. Beyond whisky, the brand has expanded to include The Sassenach Wild Scottish Gin — a London Dry style gin produced at the Galloway Distillery — as well as a Fine Scottish Vodka. A dedicated Jamie Fraser collection further celebrates Heughan's iconic screen persona. The Sassenach has grown rapidly since its launch, earning international recognition and expanding its portfolio into new markets and collaborations — including a notable partnership with El Tequileño to produce a Sassenach Select Tequila. With strong storytelling at its core, the brand blends Scottish heritage with modern ambition.