Sadler's is a family-owned craft brewery founded in 1861 and based in the Black Country region of the West Midlands, England. Originally established as a brewing company, Sadler's Brewing Company expanded its portfolio beyond beer by partnering with Halewood Wines and Spirits through an investment deal signed in 2017, enabling the brewery to venture into the world of spirits. Sadler's is best known in the whisky world for its Peaky Blinder range, a line of spirits inspired by the BBC's acclaimed gangland drama set in 1920s Birmingham. The flagship expression is the Peaky Blinder Irish Whiskey, a bold yet exceptionally smooth, triple-distilled blended Irish whiskey. The range also includes a Single Malt Irish Whiskey, both produced in Ireland and distributed under the Halewood umbrella. Beyond whisky, the Peaky Blinder portfolio extends to a spiced dry gin and a black spiced rum, reflecting the brand's adventurous, pop-culture-driven approach to spirits. The Peaky Blinder range has gained notable visibility thanks to its strong ties to the popular television series, bringing Sadler's craft heritage to a broad international audience. The brand's unique positioning — rooted in a historic English brewery yet producing Irish whiskey — makes it a distinctive and unconventional name in the spirits world.