Rabbit Hole is a super-premium American whiskey distillery founded in 2012 by Kaveh Zamanian, a former clinical psychologist who traded the therapist's couch for the distiller's still. Established in Louisville, Kentucky, the distillery operates as a true grain-to-bottle operation, crafting bourbon and rye whiskey entirely within the state of Kentucky. In 2019, Pernod Ricard acquired Rabbit Hole, further cementing its place among the top tier of American whiskey producers. Rabbit Hole has built its reputation on a commitment to craftsmanship and innovation. One of its signature techniques involves the use of both toasted and charred barrels, a dual treatment that unlocks deeper layers of flavor complexity in every expression. The portfolio focuses on super-premium bourbon and rye whiskey, each bottling reflecting a modern approach to American whiskey traditions while maintaining the heritage and character that defines Kentucky distilling. Since its founding, Rabbit Hole has quickly distinguished itself in an increasingly competitive whiskey landscape, earning recognition for its unique and high-quality lineup. The distillery continues to push boundaries with limited releases and special expressions, such as the Tenniel, a double-barrel cask strength Kentucky bourbon released to celebrate its first decade of whiskey making.