Psenner is a family distillery rooted in the heart of South Tyrol, Italy. Its story began in 1947, when Ludwig Psenner set up his first still in Termeno (Tramin) — a picturesque wine-growing village along the famous South Tyrolean Wine Road. What started as a traditional fruit spirits operation has grown into one of Italy's most respected craft distilleries, blending Alpine heritage with generations of distilling expertise.