Peaky Blinder is a range of craft spirits developed by Sadler's, a Midlands-based brewery from Birmingham, England. Inspired by the infamous Peaky Blinders gang that roamed the streets of Birmingham in the 1920s, the brand was created to celebrate the city's colourful post-war history. The range was launched in 2017 and quickly gained attention as a boldly themed spirits collection tied to the cultural legacy of one of Britain's most notorious street gangs. The Peaky Blinder portfolio includes Blended Irish Whiskey, Single Malt Irish Whiskey, Bourbon, Spiced Dry Gin, and Black Spiced Rum. The whisky expressions draw on traditional Irish whiskey character while incorporating contemporary twists that reflect the spirit of the 1920s era. One of the bottlings features the image of Stephen McHickie, a historical figure famously photographed at the age of 25, adding an authentic historical dimension to the brand's visual identity. The Irish Whiskey expressions are produced in collaboration with Irish distillers, while Sadler's oversees the overall brand and product development from Birmingham.