Maison Martell is the oldest of the great cognac houses, founded in 1715 by Jean Martell, a young entrepreneur whose vision and relationships laid the foundation for one of the world's most iconic spirits brands. Now part of the Pernod Ricard group, Martell has built a legacy spanning over 300 years, rooted in the Cognac region of France and renowned throughout the world for its finesse and spirit of generosity. The house is celebrated for its exceptional portfolio of cognacs, crafted with meticulous attention to quality and terroir. A flagship expression is the Martell XO, a masterful blend of 400 eaux-de-vie drawn primarily from the prestigious Grande Champagne cru, aged between 15 and more years. The house's style is defined by elegance, complexity, and a commitment to sustainable viticulture — Maison Martell has held both HVE and VDC certifications since 2016, reflecting its dedication to responsible grape growing. With a global presence that extends into luxury travel retail, including its first boutique in Hainan, Martell continues to underline its credentials as a leading luxury cognac house. Its rich history and pursuit of excellence have made it a benchmark in the world of premium French spirits.