Jack Daniel's is one of the most iconic American whiskey brands in the world, founded in 1875 by Jasper Newton Daniel — known as Jack — in Lynchburg, Tennessee. Following the Civil War, Jack established his distillery in this small Tennessee town, creating a legacy that would grow into a global phenomenon. The distillery is today owned by Brown-Forman, the company also behind brands such as Old Forester and Woodford Reserve. Jack Daniel's produces Tennessee Whiskey, a category distinct from bourbon due to its signature Lincoln County Process — charcoal mellowing before barrel aging. The flagship expression, Old No.7, is the world's best-selling American whiskey and has become synonymous with the brand's trademark square bottle and black label. Although often compared to bourbon, the brand and its owner Brown-Forman firmly position it as Tennessee Whiskey. Over the years, the portfolio has expanded with flavoured expressions and premium releases, building on the core style of smooth, charcoal-mellowed spirit. With its roots in small-town Tennessee and a presence in virtually every corner of the globe, Jack Daniel's has cemented its status as the world's biggest-selling whiskey brand. Its recognisable identity and unwavering consistency have made it a staple in bars and homes worldwide.