Hwayo is a South Korean premium spirits brand founded in 2003 with a bold mission: to restore traditional Korean liquor to its former glory as a drink fit for royalty. Based in Korea, the brand was established on the belief that every Korean dish deserves to be enjoyed alongside a premium craft spirit. Under the leadership of CEOs Tae-kwon Cho, Bok-hwa Seong, and Hee-kyung Cho, Hwayo has grown into Korea's leading premium distilled liquor brand, dedicated to promoting the value of Korean spirits to the world. Hwayo is best known for its exceptional premium soju, crafted in the traditional style with a clear, refined flavour and smooth taste. The portfolio includes expressions at different alcohol strengths, most notably Hwayo 17, Hwayo 25, and Hwayo 41 — the numbers representing the ABV of each expression. In a relentless pursuit of quality, the Hwayo team also created the first Korean whisky made exclusively from rice, blazing new trails in the world of Asian spirits. Hwayo has earned recognition on the international stage, including honours at the Taste Masters 2025 awards by The Spirits Business. The brand has successfully expanded its presence to markets including the United States and Singapore, positioning itself as a flagship ambassador for the renaissance of high-end Korean spirits.