George Dickel is one of Tennessee's most storied whisky brands, with roots stretching back to 1877 when John F. Brown founded the Cascade Hollow Distillery in Tullahoma, Tennessee. George Dickel himself was not a distiller but a prominent Nashville merchant who became closely associated with the operation around 1878. The brand was first officially bottled in 1964, and after a series of mergers and acquisitions, it is today owned by drinks giant Diageo. George Dickel produces a range of Tennessee whiskies that follow the Lincoln County Process — charcoal mellowing — which distinguishes Tennessee whisky from bourbon. The portfolio includes George Dickel Bourbon, a Bottled in Bond expression, a Single Barrel, a Rye, and collaborative releases such as the George Dickel x Leopold Bros Collaboration Blend. The brand is known for its approachable, smooth character and its use of the spelling 'whisky' rather than 'whiskey' — a nod to founder George Dickel's belief that his spirit rivaled the quality of fine Scotch. In 2023, George Dickel was named Spirit Brand of the Year at the Wine Enthusiast Wine Star Awards, cementing its reputation as one of America's most respected Tennessee whisky producers. The Bottled in Bond series, aged 12 years, has been particularly praised by critics and whisky enthusiasts alike.