The Famous Grouse is one of Scotland's most iconic blended Scotch whiskies, with roots stretching back to 1860, when the Gloag family established themselves as grocers and whisky blenders in Perth. The blend itself was officially launched in 1896 by Matthew Gloag III, named after the red grouse — Scotland's beloved game bird and national symbol. Originally called 'The Grouse Brand', the whisky quickly gained popularity and was later renamed 'The Famous Grouse' to reflect its growing reputation. For decades, the brand was owned by Edrington Group, before being acquired by William Grant & Sons — the family behind Glenfiddich and The Balvenie — in 2025. The Famous Grouse is celebrated for its approachable, well-balanced style, making it one of the most accessible and consistently enjoyable blended Scotch whiskies on the market. The portfolio extends beyond the classic blend to include expressions such as Black Grouse, with its smoky character, and Snow Grouse, a blended grain whisky designed to be served ice cold. The brand is closely associated with Glenturret Distillery in Perthshire, Scotland's oldest working distillery, which has long served as its spiritual home. The Famous Grouse has held the title of Scotland's best-selling whisky for decades, a milestone that was celebrated on the brand's 30th anniversary as Scotland's Number One in 2010. It remains a benchmark for quality blended Scotch whisky worldwide.