Duke Spirits is an American bourbon brand founded on the dream of legendary actor John Wayne — famously known as 'The Duke' — to create his own line of spirits. That vision was brought to life by his son Ethan Wayne, who named the label after his father's iconic nickname. The brand pays tribute to Wayne's enduring legacy as a quintessential American icon, craftsman, and cultural legend, blending a sense of heritage with the craft of American whiskey making. The flagship product is the Kentucky Straight Bourbon Whiskey, retailing at approximately $40 per bottle and distilled in partnership with O.Z. Tyler Distillery — formerly known as Green River Distilling — located in Owensboro, Kentucky. Beyond bourbon, Duke Spirits has expanded its portfolio to include rye whiskey and a range of tequilas, including a Grand Cru Reserve Extra Añejo, inspired by John Wayne's own appreciation for agave-based spirits. This diverse lineup reflects both the American frontier spirit and the broad tastes of the man who inspired it. Duke Spirits has earned recognition as one of the notable celebrity-owned bourbon brands in the United States, appearing in rankings alongside other well-regarded American whiskey labels. The brand continues to grow its portfolio while honoring the legacy of one of Hollywood's most iconic figures.