Chivas Regal is one of the world's most celebrated blended Scotch whiskies, with roots stretching back to the mid-1800s when Scottish grocer James Chivas established his business in Aberdeen. The brand's blending history took a defining turn around 1860, following the Spirit Act which changed the rules of whisky blending. In 1909, Chivas Brothers introduced Chivas Regal 25 Year Old — widely regarded as one of the earliest luxury whiskies ever created — designed specifically to woo the high societies of the United States. In 1949, the brand was acquired by Seagram & Co., helping to cement its global reach. Today, Chivas Regal is owned by Pernod Ricard and sits at the heart of the Chivas Brothers portfolio, which also includes Ballantine's, The Glenlivet, and Royal Salute. The brand is proudly produced at the oldest continuously operating distillery in the Highlands, and is renowned for its smooth, rich, and approachable blended Scotch style. Its range spans expressions from the classic 12 Year Old through to the ultra-premium 25 Year Old, as well as the Extra 13 Year Old series. Chivas Regal holds the distinction of being the number one super-premium Scotch whisky in both Europe and Asia, a testament to its enduring global appeal and reputation for consistency, quality, and craftsmanship.