Black Velvet is a Canadian whisky brand with roots stretching back to 1946, when it was first developed, before making its official market debut in 1951. Produced at the Black Velvet Distillery in Lethbridge, Alberta, Canada, the brand has become one of the most recognized names in Canadian whisky. Today, Black Velvet is owned by Heaven Hill Brands, one of America's leading spirits companies, which acquired the brand from Constellation Brands in a deal valued at approximately $266 million. Black Velvet holds the distinction of being the second-largest selling Canadian whisky in the world, a testament to its broad appeal and consistent quality. The whisky is crafted at its dedicated distillery in Lethbridge, Alberta, where it has been produced for decades. Known for its smooth and approachable character, Black Velvet offers a range of expressions that cater to a wide audience, making it a staple in the Canadian whisky category. Under the ownership of Heaven Hill, Black Velvet continues to build on its legacy as a high-volume, historically significant brand. Its acquisition by Heaven Hill was described as a strategic move to complement their already diverse portfolio of distilled spirits, further cementing Black Velvet's place as an iconic name in Canadian whisky.